CINCINNATI, May 6, 2025 — Today, foreUP officially launches foreUP Business Intelligence, a powerful new solution that gives golf course operators AI-powered insights—without the need for third-party tools or complex software.
foreUP Business Intelligence is the latest innovation in the company’s Full Swing Golf Suite, offering intuitive dashboards, automated forecasting, and department-specific analytics to help public golf courses make faster, smarter business decisions.
“At foreUP, we closely monitor emerging trends and the transformative effects they have across the industry. That’s why I’m extremely excited about our use of AI in the Business Intelligence offering in our Full Swing Golf Suite. As we continue to move into an era shaped largely by artificial intelligence, we are innovating at a pace that provides the public golf industry with technology that benefits their operations. I’m most proud that we continue to drive innovation for our customers and their golfers,” said foreUP President Scott Strong.
foreUP Business Intelligence includes:
- AI-driven dashboards with performance snapshots
- Role-based reporting tools for operators, GMs, and marketers
- Automated alerts when business metrics fall outside of target thresholds
- Forecasting capabilities based on historical data and trends
- Mobile-friendly access for on-the-go decision-making
Built directly into the foreUP platform, this tool eliminates the need for additional integrations, syncing effortlessly with the suite’s tee sheet, member billing, payments, and marketing tools.
For more information about foreUP Business Intelligence, visit foreUP.com
About foreUP
Since 2012, foreUP has delivered powerful, cloud-based software solutions built specifically for the golf industry. Trusted by over 2,300 courses nationwide, the foreUP Full Swing Golf Suite simplifies operations, drives revenue, and helps public courses deliver modern, connected golfer experiences. From tee sheets and tournaments to billing, marketing, retail, and food & beverage, foreUP replaces disconnected systems with one integrated platform—accessible anywhere, anytime. Our mission is to equip golf course operators with the tools and transparency they need to operate more efficiently, serve players better, and make smarter business decisions.
