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Award winning, cloud-based, golf management software – built by golf pros, for golf pros. 

The problem

Managing a golf course wasn’t easy.

In years past, golf courses had few options: difficult to use, grounded software, or plain old pen-and-paper systems. That’s why foreUP was born: we wanted to use our collective course experience to craft something responsive, accessible, and modern – something for golf, by golf.

Our solution

foreUP was designed to make your job easier.

We’ve created a robust all-in-one cloud-based system that serves over 2,300 golf courses. We believe in empowering golf courses by listening to their real needs and responding to them with real solutions.

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What we do

We’re crafting the future of golf side by side with the businesses that define it.

How it started

In 2012, we created the industry’s first-ever cloud-based tee sheet software. We’ve come a long way since then, creating a truly all-in-one management solution that meets the unique needs of golf professionals.

What we built

Powerful, easy-to-use tools that allow you to manage your customers, tee times, inventory, food & beverage, billing, marketing, reporting, and more – on one easy-to-use interface that’s accessible wherever you are.

Why we do it

We’re golf advocates. We truly love the game, and we believe in the future of our industry.

What sets foreUP apart?

We’re experienced

We’ve seen and worked with every kind of golf course out there: from Mom-and-Pop to multi-course operations and everything in between, foreUP is familiar with your needs.

We’re adaptable

As golfers ourselves, we recognize that our industry has specific challenges that can’t be solved with a one-size-fits-all fix. That’s why we’ll never stop creating industry-specific solutions.

We truly care

We care about you and your business. That’s why we hire people who are bright and compassionate – from our client success team to our software developers.

Meet the foreUP leadership team

Scott Strong

President

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Scott Strong

President

Scott brings over 25 years of experience in enterprise software solutions and SaaS businesses. He has a proven track record of driving results in globally operated businesses serving Fortune 500 companies. His expertise lies in revenue growth, financial and operational management of SaaS product companies. Scott is known for his dedication to developing people, processes, and technology within multi-regional operations.

Fun Fact: Scott helped design fighter jet engines for General Electric. Now, he is passionate about golf technology!

Donna Laudenslager

Senior VP of Sales

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Donna Laudenslager

Senior VP of Sales

Donna is an experienced business leader with over 25 years of experience in multiple industries serving B2B markets. She specializes in sales strategy and execution, partnership development, strategic planning and enterprise solutions. Donna’s expertise provides essential leadership and strategy activation that drives high-growth success across sales organizations. 
  
Fun Fact: Donna is an avid sports fan, and her favorite team is Penn State.  

Jay Warnock

Director of Sales

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Jay Warnock

Director of Sales

Jay has over 30 years of industry experience and is an accomplished leader in both B2B and B2C SaaS sales, reflecting his commitment to golf course management and the development of winning cultures. Jay’s passion for golf and industry commitment helps him recognize the critical need for providing courses with innovative solutions that empower them to achieve and exceed their goals.

Stacy Zak

VP of Product Management

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Stacy Zak

VP of Product Management

Stacy has over 20 years of experience in financial acumen and strategic leadership, which offers a unique perspective to the golf and club industry. With her expertise in product strategy, she understands the vital connection between innovative solutions and an improved customer  experience. Stacy is known for cultivating excellence and guiding teams towards continued success. 
 
Fun Fact: Stacy loves standup paddleboarding.

Ryan Hall

Sr. Director of Product Development

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Ryan Hall

Director of Product Development

Ryan is an expert software developer with over 20 years of experience, specializing in the golf industry. He has led transformative technology initiatives across various golf sectors, including Accounting, Point of Sale, Tee Times, Dining Reservations, Payments, and Content Management. His contributions have impacted a global user community of over one million. 
 
Fun Fact: Ryan is a proud alumnus of Kansas State University. 

Danyella Waddell

Director of Marketing

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Danyella Waddell

Director of Marketing

A seasoned marketing and communications professional with more than 15 years of experience, Danyella’s multi-disciplinary track record includes healthcare, SaaS, and supply chain management. She creates marketing strategies that drive and deliver relevancy and business results. From authentic brand storytelling, content strategy, and account-based marketing, Danyella offers a fresh perspective to showcase brands and product differentiators through full-funnel marketing to drive business outcomes. 
 
Fun Fact: Danyella performed at Oprah’s 24th Kickoff Season Premiere as a dancer. 

Brad Roeske

Controller

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Brad Roeske

Controller

Brad brings more than 20 years of expertise in accounting and finance to the team. With a Master’s Degree from the University of Cincinnati, Brad oversees and conducts financial reports and business management, and effectively implements and monitors internal controls to efficiently run, balance, evaluate, and manage risks. 
 
Fun Fact: Brad renovated his whole home by himself. 

Natalie Escobar

HR Business Manager

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Ali Duncan

Sr. Director of Support and Education

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Ali Duncan

Sr. Director of Support and Education

With 12+ years of experience in Customer Support, Ali implements customer experience journeys through tailored support initiatives. From educational resources to creating standards focused on reducing response times and delivering high-quality customer satisfaction, Ali’s deep bench of cross-departmental knowledge helps create strategies, policies, and procedures to elevate customer experiences. 
 
Fun Fact: Ali used to teach elementary education. 

Wendy Cox

VP of Implementation Services

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Wendy Cox

VP of Implementation Services

Wendy is an experienced professional who has a successful history of implementing transformative strategies to drive operational excellence. With over 17 years of leadership experience in the SaaS industry, Wendy has a deep understanding of project management, process optimization, and team leadership. She is skilled in orchestrating seamless transitions from strategy to execution, and fostering a culture of collaboration, innovation, and continuous improvement. 
 
Fun Fact: Wendy is an avid sports fan and follows the Bengals and Reds through all of their highs and lows. 

foreUP Resources

Need some ideas for improving your club and course operations? foreUP Resources can help.

We’ve built a large library of multimedia content to support you and your team. What can we help you find?

Guided by course operators, built by expert cloud engineers – the most reliable, all-in-one golf software available.

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