On-Demand Webinar

The Future of Golf Course Management, Unleashed

Join industry experts and golf course leaders for our free virtual event packed with game-changing strategies, smarter tools, and insights to help your course run more efficiently and profitably.

The golf industry is evolving—are you ready to lead the way?

The foreUP Digital Summit is a free, virtual event designed to equip golf course operators, superintendents, owners, F&B teams, and marketing directors with the latest strategies, technology, and best practices to streamline operations and drive success.

Exclusive insights – Learn from top industry experts about trends shaping the future of golf course management.

Cutting-edge technology – Explore foreUP’s latest tools and innovations designed to enhance efficiency and revenue.

Actionable strategies – Walk away with proven techniques to optimize operations and elevate the golfer experience.

Event Date: Thursday, March 20, 2025
Where: Virtual – Join from anywhere!

Access the Recording

2025 Summit Agenda

11:00 AM – 11:45 AM ET
Taking Inventory: Golf Facility Owners’ Size up the State of the Market

Amidst a renaissance in participation and important redefinitions of the golf experience, golf facility owners face new challenges and opportunities. The NGCOA’s new 2025 Golf Business Pulse report unpacks what owners are thinking about, the dynamics of a tenuous economic environment, and the implications for all sectors of the industry.

Speakers:
Jay Karen, CEO of NGCOA
Jon Last, President, Sports and Leisure Research Group

12:00 PM – 12:40 PM ET
Navigating the Future: Key Trends Shaping the Golf Industry in 2025 and Beyond

As the game of golf continues to evolve, so do the challenges and opportunities for public courses. In this session, we’ll explore the latest trends shaping the industry—from the rise of technology-driven operations to shifts in golfer and staff expectations, sustainability initiatives, and innovative revenue strategies.
During this session, we will provide valuable insights into how golf courses can adapt and thrive in a rapidly changing landscape. Join us to gain a forward-looking perspective and actionable takeaways to stay ahead in 2025 and beyond.

Speakers:
Scott Strong, President of foreUP
Stacy Zack, VP of Product Management, foreUP

12:45 PM- 1:25 PM ET
Elevating the Golfer Experience: Keeping Today’s Record Numbers on the Course

Golf is experiencing record participation, bringing both opportunities and challenges for course operators. One of the most critical challenges is not just maintaining but continually enhancing the golfer’s experience. Prioritizing a seamless, high-quality experience at every touchpoint – from booking a tee time to the final putt – will be key to transforming today’s surge in participation into sustained, long-term growth.
During this session, we will explore the challenges that come with unprecedented demand, as well as the innovative solutions designed to keep golfers engaged and exceed their expectations. Discover how technology, operational strategies, and a golfer-first approach can help courses thrive in this new era.

Speaker:
Eric Loosle, Product Manager, foreUP

1:30 PM – 2:10 PM ET
Keeping it Simple: New Hire Training Made Easy.

Maintaining talent at a golf operation is difficult, to say the least. The recreation industry has the second-highest employee turnover rate in the US. This adds pressure on a golf operation as a whole to remain consistent while mitigating losses. Complicated, counterintuitive software will only add to the operation’s losses due to longer new-hire training ramp up times, which can result in costly employee mistakes.

Tune in as we explore implementing operational strategies through the utilization of the right software components that will help simplify and streamline the staff experience, leading to fewer mistakes and headaches.

Speaker:
Kris McIntire, Director of Implementaiton, foreUP

2:15 PM – 2:55 PM ET
From Overlooked to Outstanding: Boosting Player Satisfaction, Staff Engagement & Revenue

The key to happier golfers, a more engaged staff, and a thriving bottom line may be hiding in plain sight—or just beyond the bushes. While most operators focus on the obvious, true success often lies in an overlooked part of your operation.

Join us as we dive headfirst into the area of your course that remains shrouded in mystery. Together, we’ll uncover hidden efficiencies, unlock new opportunities, and reveal strategies that will change the way you think about your operation. Walk away with fresh insights and actionable takeaways that will help you elevate your course—and your bottom line.

Speaker
Jaime Sharp, Director of Engineering for taskTracker solution, Golf & Club Division

3:00 PM – 3:40 PM ET
How Integrated Technology Drives Improved Player Experience and Greater Course Management Efficiencies

The evolution of golf course management is now. So, what’s next? What are the keys to happier golfers, a more engaged staff, and a thriving bottom line? While most operators focus on the obvious, true success often lies in an overlooked part of your operation. In this session, hear from your peers, Dakota Hicks, GM and Head Pro of Duncan Golf & Tennis Club, and Chip Hierlihy, GM of Fieldstone Golf Club of Auburn Hill, to learn about how integrated technology is helping to simplify processes, drive efficiencies and improve the game!

Faster staff, happier golfers, and more revenue. Do it with foreUP.

Faster staff, happier golfers, and more revenue. Do it with foreUP.

The Future of Golf Course Management, Unleashed

Join industry experts and golf course leaders for our free virtual event packed with game-changing strategies, smarter tools, and insights to help your course run more efficiently and profitably.

Access the Recording

2025 Summit Agenda