{"id":1539,"date":"2020-12-29T21:36:00","date_gmt":"2020-12-30T04:36:00","guid":{"rendered":"https:\/\/foreupgolf.com\/\/boost-your-golf-marketing-with-a-powerful-database\/"},"modified":"2024-06-12T16:40:57","modified_gmt":"2024-06-12T22:40:57","slug":"boost-your-golf-marketing-with-a-powerful-database","status":"publish","type":"post","link":"https:\/\/www.foreupgolf.com\/boost-your-golf-marketing-with-a-powerful-database\/","title":{"rendered":"Boost Your Golf Marketing with a Powerful Database"},"content":{"rendered":"\n

These days, it seems everyone is talking about \u201cdata\u201d in some form or fashion<\/p>\n\n\n\n

When it comes to marketing a golf course<\/a>, the term refers to all of the information you have about your customers. This includes names, email and physical addresses, phone numbers, birthdays, and buying preferences, to name a few. Of these, email addresses and phone numbers are the most important.<\/p>\n\n\n\n

Unfortunately, many course owners and operators don\u2019t realize how critical golfer data is to marketing success.<\/p>\n\n\n\n\n\n\n\n

Over the past few months, for instance, we\u2019ve seen some courses that have just 450 emails for the 5,000 customer names in their database. This nine percent email collection rate reflects not only a poor use of their golf course management system<\/a>, but an operational shortcoming that puts these clubs at a competitive disadvantage.<\/p>\n\n\n\n

Perhaps it\u2019s a stretch to assume any golf course can obtain an email address or phone number for every person in the course database. But that should be the goal. In fact, you and everyone on your team should do everything you can to collect as much data as possible each time you interact with a customer.<\/p>\n\n\n\n

Anything less represents a missed opportunity to grow your business, now and in the future.<\/p>\n\n\n\n

\"email-database-header-1\"\/<\/figure>\n\n\n\n

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Why You Need a Customer Database<\/strong><\/h2>\n\n\n\n

A cloud-based customer database that includes up-to-date information (read: names and<\/em> email addresses at a minimum) is the lifeblood of your marketing efforts. Without one, even the most strategic campaigns will never yield optimum outcomes.<\/p>\n\n\n\n

Think about it.<\/p>\n\n\n\n

How can you deliver the right message to the appropriate person at the ideal time if you don\u2019t have an email address or phone number where you can send an email or text? Exactly\u2014you can\u2019t. Relationship-building via consistent communication? Impossible.<\/p>\n\n\n\n

Let\u2019s put some context to this argument.<\/p>\n\n\n\n

Through October of 2020, clients who worked with our marketing team experienced a 15% growth in total revenue compared to last year. Green fees were up 70%, and cart fees were 130% higher. We leveraged a variety of digital tools to reach customers and achieve these types of results, not the least of which was targeted email marketing<\/a>.<\/p>\n\n\n\n

Now consider the impact our efforts would have had if we didn\u2019t have valid email addresses we could use to send promotions, incentives, and other announcements to golfers who previously indicated they\u2019d like to receive these forms of communications.<\/p>\n\n\n\n

You get the picture.<\/p>\n\n\n\n

Truth is, next to your course\u2019s land, your database and the customer information in it is your most valuable asset. It\u2019s time you start treating it that way by filling it with names, numbers, email addresses, and the like.<\/p>\n\n\n\n

Even if you don\u2019t currently have a formalized strategy for utilizing the data, having it available for future use will pay dividends when you\u2019re ready to execute a campaign.<\/p>\n\n\n\n

\"email-database-how\"\/<\/figure>\n\n\n\n

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How to Build a Powerful Database<\/strong><\/h2>\n\n\n\n

Collecting information and maintaining a robust database doesn\u2019t have to be hard. Or expensive. It does, however, require a bit of legwork from you and your employees.<\/p>\n\n\n\n

Here are several suggestions to help you build a powerful repository of customer data:<\/p>\n\n\n\n