{"id":1516,"date":"2021-09-07T17:20:01","date_gmt":"2021-09-07T23:20:01","guid":{"rendered":"https:\/\/foreupgolf.com\/\/3-key-components-of-black-friday-marketing\/"},"modified":"2024-06-12T16:39:10","modified_gmt":"2024-06-12T22:39:10","slug":"3-key-components-of-black-friday-marketing","status":"publish","type":"post","link":"https:\/\/www.foreupgolf.com\/3-key-components-of-black-friday-marketing\/","title":{"rendered":"3 Key Components of Black Friday Marketing"},"content":{"rendered":"\n<p class=\"\">We have free templates to make your Black Friday happen. But do you have a game plan?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"\">We\u2019ve given you the resources, and now we\u2019re ready to give you the know-how. Content is important, but knowing how and when to use your promotional materials will make or break your holiday sale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent00.net\/hubfs\/3377150\/3keys-promotions.png\" alt=\"3keys-promotions\"\/><\/figure>\n\n\n\n<p class=\"\"><strong>Promotions<\/strong><\/p>\n\n\n\n<p class=\"\">In order to promote a Black Friday Sale, you need just that: a sale.<\/p>\n\n\n\n<p class=\"\">foreUP Marketing Services has all the data on <span style=\"background-color: transparent;\">what sells best for Black Friday, and the <\/span><span style=\"color: #2a97d4;\"><a style=\"background-color: transparent; color: #2a97d4;\" href=\"https:\/\/bit.ly\/3mPLugj\">comprehensive Planning Guide<\/a><\/span><span style=\"background-color: transparent;\"> inside our Black Friday in a Box covers the how and why of creating an effective sale.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"\">Our data shows that these items sell well and are easy to market:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">gift cards<\/li>\n\n\n\n<li class=\"\">lesson packages<\/li>\n\n\n\n<li class=\"\">discounted passes and memberships<\/li>\n<\/ul>\n\n\n\n<p class=\"\">But the possibilities are endless and you can customize your sale to best meet your course\u2019s and customer\u2019s needs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent00.net\/hubfs\/3377150\/3keys-socialmedia.png\" alt=\"3keys-socialmedia\"\/><\/figure>\n\n\n\n<p class=\"\"><strong>Social Media<\/strong><\/p>\n\n\n\n<p class=\"\">Social media can be a very effective marketing tool when used correctly &#8211; so our Black Friday in a Box kit comes filled with instructions, suggestions, and ready-to-use beautiful templates.<\/p>\n\n\n\n<p class=\"\">But the<span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/2WCsGXe\"> foreUP Resources Library and Blog<\/a><\/span> is also packed with guidance on using social media to the fullest.<\/p>\n\n\n\n<p class=\"\">Look into these resources for more tips on promoting on social media like a pro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/3gNjoOV\">5 Tips for High-Converting Golf Course Social Posts<\/a><\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/3ysxgEs\">Social Media for Your Golf Course<\/a><\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/3yyWYXM\">Instagram\u2019s Role in Golf Course Marketing<\/a><\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/3BExRVF\">foreUP Content Download Center<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent00.net\/hubfs\/3377150\/3keys-cadence.png\" alt=\"3keys-cadence\"\/><\/figure>\n\n\n\n<p class=\"\"><strong>Cadence<\/strong><\/p>\n\n\n\n<p class=\"\">In marketing, the term \u201ccadence\u201d means the pattern of your content (AKA what you\u2019re promoting online) \u2013 when and how frequently your content is going out. Cadence can often be an afterthought or even a random decision, but pre-planning this strategy will ensure your content is appropriately spaced and engaging your customers at the right time.<\/p>\n\n\n\n<p class=\"\">If you have five scheduled emails, you should map out when each message will be delivered before you hit send on the first one.<\/p>\n\n\n\n<p class=\"\">Create a schedule! If possible, achieve maximum impact by scheduling through the foreUP software to automatically send emails at the exact right moment for your course.<\/p>\n\n\n\n<p class=\"\">Your plan might look something like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Email 1: Send on September 4th at 5 PM.<\/li>\n\n\n\n<li class=\"\">Email 2: Send on October 20th at 9 AM.<\/li>\n\n\n\n<li class=\"\">Email 3: Send on November 18th at 9 AM.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">While this is just an example of a schedule, it communicates the kind of detail you should be looking to map out \u2014 your schedule should be thorough and prepared well before your Black Friday sale happens in order to get the word out early and maintain consistent communication with your customers.<\/p>\n\n\n\n<p class=\"\">This Black Friday will be your most lucrative yet if you plan early and effectively. If you\u2019re ready to face this holiday event head-on, check out the <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/3Bryj9m\">free foreUP Black Friday in a Box<\/a><\/span> for all the tools you need.<\/p>\n\n\n\n<p class=\"\">Interested in having a marketing professional take the reins? <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/bit.ly\/38nO5px\">Talk to our foreUP Marketing Services team<\/a><\/span> to see what they can do for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your Black Friday the biggest sale of the year with these free marketing 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