{"id":1515,"date":"2021-09-18T00:29:59","date_gmt":"2021-09-18T06:29:59","guid":{"rendered":"https:\/\/foreupgolf.com\/\/what-no-shows-are-costing-you\/"},"modified":"2024-06-12T16:22:37","modified_gmt":"2024-06-12T22:22:37","slug":"what-no-shows-are-costing-you","status":"publish","type":"post","link":"https:\/\/www.foreupgolf.com\/what-no-shows-are-costing-you\/","title":{"rendered":"What No-Shows are Costing You"},"content":{"rendered":"\n<p class=\"\">Are you losing more than $100,000 a year?<\/p>\n\n\n\n<p class=\"\">If your course doesn\u2019t require prepayment on tee times, the answer is probably yes.<\/p>\n\n\n\n<p class=\"\">But that lost <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"\/increase-revenue-at-your-golf-course-by-being-creative\" target=\"_blank\" rel=\"noopener\">revenue<\/a><\/span> doesn\u2019t have to stay lost, and the fix is simple with foreUP software.<\/p>\n\n\n\n<p class=\"\">A research team from <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"http:\/\/www.foreUPgolf.com\" target=\"_blank\" rel=\"noopener\">foreUP<\/a><\/span> set out to find out the real numbers around requiring prepayment, and the results were surprising.<\/p>\n\n\n\n<p class=\"\">There was about a 15% difference in no-show golfers between clubs and courses that required online prepayment and those that didn\u2019t.<\/p>\n\n\n\n<p class=\"\">Average online payment required show rate: 95.37%<br>Average online payment not required show rate: 81.97%<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"\">And those are just the average numbers. Show rates varied by region and a course\u2019s average amount of tee times booked. Depending on the details of your course, show rates could be as low as 71%.<\/p>\n\n\n\n<p class=\"\">But courses requiring <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"\/updates-to-prepayment-functionality-transaction-vs-posting-sales\" target=\"_blank\" rel=\"noopener\">prepayment<\/a><\/span> are seeing show rates up to 98%.<br>That\u2019s not a negligible difference \u2014 it\u2019s a margin that is costing courses real money, and lots of it.<\/p>\n\n\n\n<p class=\"\">Different courses of different sizes will see a wide variety of yearly revenue.<\/p>\n\n\n\n<p class=\"\">Larger courses not requiring prepayment will technically see a larger amount of lost revenue, but smaller courses may be hit much harder by losing that revenue at all.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent00.net\/hubfs\/3377150\/no-show-table.png\" alt=\"no-show-table\"\/><\/figure>\n\n\n\n<p class=\"\"><span style=\"background-color: #ffff04;\"><\/span><\/p>\n\n\n\n<p class=\"\">These numbers may seem dismal, but they don\u2019t have to continue affecting your business.<\/p>\n\n\n\n<p class=\"\">We know that requiring prepayment might seem like a big leap. Many courses worry that they&#8217;ll get fewer <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/foreupgolf.com\/\/online-booking\/\" target=\"_blank\" rel=\"noopener\">bookings<\/a><\/span> or upset their golfers.<\/p>\n\n\n\n<p class=\"\">But we have the research that shows the reality: requiring prepayment only makes you more money.<\/p>\n\n\n\n<p class=\"\">The <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"\/podcast-recap-valley-view-golf-course\" target=\"_blank\" rel=\"noopener\">Valley View Golf Course<\/a><\/span> put prepayment to the test in a recent <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/www.youtube.com\/watch?v=dulg7tevjqI\" target=\"_blank\" rel=\"noopener\">foreUP Case Study<\/a><\/span>.<\/p>\n\n\n\n<p class=\"\">Instead of accepting the lost revenue, the team at Valley View implemented required prepayment. According to Head Pro Dustin Volk, they\u2019re never going back.<\/p>\n\n\n\n<p class=\"\">\u201cI have the data now to prove, we should not ever go back to letting a customer book a reservation without paying something up front. I have the data and the numbers to show that no shows are virtually gone.\u201d<\/p>\n\n\n\n<p class=\"\">foreUP has done the research, and we\u2019re bringing the truth to light: not requiring prepayment on tee times is losing you money. End of story.<\/p>\n\n\n\n<p class=\"\">Don\u2019t lose profit. <span style=\"color: #2a97d4;\"><a style=\"color: #2a97d4;\" href=\"https:\/\/foreupgolf.com\/\/lp\/request-free-demo\/\" target=\"_blank\" rel=\"noopener\">Get a demo<\/a><\/span> of foreUP today and start requiring prepayment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implement prepayment at your course and stop letting money fall through the cracks.<\/p>\n","protected":false},"author":33,"featured_media":1817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"_uag_custom_page_level_css":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_ecp_custom_4":"","_advanced_animation_props":"{\"animations\":{\"fade-in\":{\"id\":\"fade-in\",\"name\":\"fade 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Check out what foreUP recommends to fix this problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foreupgolf.com\/what-no-shows-are-costing-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What No-Shows are Costing You - foreUP\" \/>\n<meta property=\"og:description\" content=\"No shows at your golf course can cost you thousands of dollars! 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