Q2 has been all about smarter tools, real-time data, and powerful new ways to elevate golf operations. 

We kicked off the quarter with new innovations inside the Full Swing Golf Suite, including the foreUP Business Intelligence module and the custom-branded mobile app—designed to give operators better insights and players a more connected experience. 

This week, we had a taskTracker + turfRad live webinar on smarter course maintenance. Hundreds of pros joined us to explore how taskTracker + turfRad Moisture Mapping help superintendents conserve resources, stay aligned, and deliver championship conditions every day. 

We also returned to MCOR 2025 as a Presenting Sponsor—connecting with multi-course operators, sharing product demos, and hosting conversations about the future of course technology. 

From smarter scheduling to stronger data visibility, foreUP continues to lead the way with tech built for today’s golf pros. 

As we continue into the busy season, it remains the perfect time for course operators to spruce up their marketing efforts. This year, our software tools have helped courses like yours deliver millions of emails to golfers, driving rounds, registrations, and revenue. 

Our suite of specialized marketing tools is designed for every campaign type, making it easy to promote leagues, memberships, tournaments, special events, and more. Now is also a great time to ensure automated campaigns for birthdays and no-shows are set up. Whether you need fresh campaign ideas or hands-on assistance with setup using the foreUP marketing tools, our team of golf-industry marketing experts is here to help. 

No matter your goals for the season, our marketing tools and expert guidance can help you drive engagement, increase revenue, and keep your golfers coming back. 

LEARN MORE

Discover how smarter tech is transforming turf management and daily operations. In our latest webinar, we explored how foreUP’s taskTracker + turfRad Moisture Mapping gives maintenance teams the real-time data they need to reduce water waste, align daily tasks, and protect playability—all from one connected dashboard. Stream the replay anytime and get real-world insights from industry pros! 

ACCESS THE RECORDING

DID YOU SPOT FOREUP THIS QUARTER? 

From tournaments to industry events, foreUP had the pleasure of connecting with many of you this quarter. Whether we were swapping stories, sharing insights, or showcasing how foreUP continues to power UP your operations, we’ve enjoyed every minute. 

We enjoyed connecting with many of you at the following regional events: 

• Northern Texas PGA (3/31 – 4/1) 
• Southern California PGA (4/7) 
• South Florida PGA (5/19) 
• Southern California PGA (6/2) 
• MCOR (6/24 – 6/25) 

TALK WITH A LIVE TRAINER ON YOUR EVERYDAY SOFTWARE!  

Hiring new team members as opening season creeps up? Don’t forget to check out our all-new educational resource – Online Learning. And like with anything else we do here are foreUP, we are continuing to work and improve until this resource is a hole-in-one for our users. This free, self-paced training opportunity will allow you and your team members to get your training needs met when it works for you. By registering, you’ll receive access to our online learning resources and be able to complete learning paths covering everything from the basics of adding customers and employees to managing inventory and running effective reporting. See you there! 

Activate my account! 

Already signed up? Log into to view the content library option where learning is a breeze and most importantly, on your time! 

Take me there! 

Education and Training Feedback 

We’re always looking for ways to improve and ensure that you and your staff are armed with the knowledge you need to successfully run your course. Take a moment to provide us with some feedback on what we’re doing well, how we can better serve you, and other topics you’d like to see covered in our live training calendar.  

Make your voice heard! 

• Over the last month and a half, we have launched not one, but TWO new products! For additional information on these products, please reach out to your Client Success Manager. 
  • Branded Mobile App – in your course’s mobile app, your golfers will be able to book and manage their tee times, access billing information, shop your online store, and stay engaged through real-time course updates, push notifications, and social feeds—all within your course’s app. Whether it’s tournament registrations, exclusive deals, or last-minute course alerts, your golfers will always be in the know.  
  • foreUP Business Intelligence – Turn your data into decisions with built-in, AI-powered dashboards. foreUP Business Intelligence pulls your data from every corner of your operation: tee sheets, food & beverage, pro shop, billing, and more. Interactive widgets and adjustable filters help you explore trends, track performance, and uncover new opportunities—without needing a data degree. 
• We have also made a few, smaller enhancements: 
  • For clients with PMS integrations for room charging, we are automatically adding a comment to the ticket showing the customer name & room number the charge was for. This information will automatically print on receipts and can be found in certain sales reports. Room charge transactions will also now include a signature line on printed receipts. These enhancements are to provide a better paper trail for room charge transactions between systems.  
  • New Tee Sheet Print Out format: Labeled “First Side: Tile View”, this tee sheet print out introduces a tile view print option in addition to the existing list view print options. The tile view print option offers more spacing between individual start times, making individual times easier to find, although it will require additional paper to print. 
• With golf season in full swing for the majority of the country, we have been fixing critical bugs as they arise to ensure business operations run smoothly. 
• foreUP has been investing in backend improvements. Investing in foreUP’s foundation is critical to improve the application’s stability, provides performance enhancements, enhances security, and sets us up to build new and exciting features as we look ahead to the future! 

Have a suggestion or idea? Email us! 

Let us know how we’re doing!

Google Review  
Capterra 
G2 

The post foreUP Quarterly e-Newsletter – Product Launches, turfRad Webinar, & Events appeared first on foreUP.

That’s where foreUP taskTracker comes in. Here’s why more superintendents, pros, and operators are making the switch: 

1. Real-time visibility  

No more wondering what’s been done. taskTracker gives you real-time task updates from anywhere on the course, so you always know what’s finished, what’s pending, and what needs attention—without the radio chatter. 

2. Smarter labor tracking 
Where’s your crew spending time? With taskTracker, you can track labor by job, employee, or area—helping you make better staffing decisions, justify budget needs, and keep your team running efficiently. 

3. Irrigation insight with TurfRad 
Integrated TurfRad moisture mapping shows you exactly where the turf needs water—and where it doesn’t. Less guesswork, less waste, and healthier greens that play true all season. 

4. No surprises on tournament day 
Big events come with big expectations. taskTracker helps your team stay aligned on tournament prep—from pin placements to signage—so your players see precision, not scrambling. 

Want to see how it works? 

 
We’re hosting a live webinar to show how public and private courses are using taskTracker + TurfRad to streamline their day-to-day and elevate course conditions. 

Ready to Elevate Your Course Operations?  

Learn how taskTracker helps clubs streamline maintenance, improve communication, and optimize every hour on the course.  

The post 4 Reasons to Upgrade Course Maintenance  appeared first on foreUP.

Built as part of the foreUP Full Swing Golf Suite, the new app puts powerful functionality in the palm of every player’s hand—offering direct access to tee time bookings, statements and billing, in-app messaging, online shopping, event updates, and more. Every feature is fully integrated into foreUP’s core modules, reducing operational complexity for staff while creating a more seamless experience for players. 

Unlike one-size-fits-all apps, foreUP’s Branded Mobile App is fully configured for each course, carrying their logo, colors, and messaging—ensuring it is a true extension of the operation, not a generic third-party tool. 

“We’re thrilled to introduce our new Branded Mobile App, designed specifically for the golf community. This launch not only represents our commitment to innovation, but also our ongoing dedication to finding new ways to add value to the golf experience. By making it easier for courses to connect with, communicate with, and build loyalty among their golfers, we’re helping operators foster stronger communities. At the same time, we’re creating a greatly improved experience for golfers—whether they’re booking a tee time, making a payment, staying up to speed on the latest news and events from their course, or simply engaging with their favorite place to play. We’re excited to meet golfers where they are—on their mobile devices—and deliver a seamless, modern, and connected experience.” 
— Stacy Zak, Director of Product Management, foreUP 

Designed for modern golf operations, the app also empowers golf course teams to send push notifications that drive engagement—promoting tee time deals, tournament registration, pro shop sales, and more. Whether golfers are at the course or at home, the Branded Mobile App ensures that the course stays connected, top-of-mind, and easy to access. 

To learn more or to schedule a consultation, visit www.foreupgolf.com. 

Media Contact: 
Danyella Waddell 
Phone: 513-513-8498 
Email: dwaddell@clubessentialholdings.com

The post foreUP Launches New Branded Mobile App to Help Courses Build Loyalty and Elevate the Golfer Experience appeared first on foreUP.

foreUP Business Intelligence is the latest innovation in the company’s Full Swing Golf Suite, offering intuitive dashboards, automated forecasting, and department-specific analytics to help public golf courses make faster, smarter business decisions. 

“At foreUP, we closely monitor emerging trends and the transformative effects they have across the industry. That’s why I’m extremely excited about our use of AI in the Business Intelligence offering in our Full Swing Golf Suite. As we continue to move into an era shaped largely by artificial intelligence, we are innovating at a pace that provides the public golf industry with technology that benefits their operations. I’m most proud that we continue to drive innovation for our customers and their golfers,” said foreUP President Scott Strong. 

foreUP Business Intelligence includes: 

• AI-driven dashboards with performance snapshots 

• Role-based reporting tools for operators, GMs, and marketers 

• Automated alerts when business metrics fall outside of target thresholds 

• Forecasting capabilities based on historical data and trends 

• Mobile-friendly access for on-the-go decision-making 

Built directly into the foreUP platform, this tool eliminates the need for additional integrations, syncing effortlessly with the suite’s tee sheet, member billing, payments, and marketing tools. 
 
For more information about foreUP Business Intelligence, visit foreUP.com    

About foreUP

Since 2012, foreUP has delivered powerful, cloud-based software solutions built specifically for the golf industry. Trusted by over 2,300 courses nationwide, the foreUP Full Swing Golf Suite simplifies operations, drives revenue, and helps public courses deliver modern, connected golfer experiences. From tee sheets and tournaments to billing, marketing, retail, and food & beverage, foreUP replaces disconnected systems with one integrated platform—accessible anywhere, anytime. Our mission is to equip golf course operators with the tools and transparency they need to operate more efficiently, serve players better, and make smarter business decisions. 

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The evolution of golf course management is now. So, what’s next? What are the keys to happier golfers, a more engaged staff, and a thriving bottom line? While most operators focus on the obvious, true success often lies in an overlooked part of your operation. In this session, hear from your peers, Dakota Hicks, GM and Head Pro of Duncan Golf & Tennis Club, and Chip Hierlihy, GM of Fieldstone Golf Club of Auburn Hill, to learn about how integrated technology is helping to simplify processes, drive efficiencies and improve the game! 

The post How Integrated Technology Drives Improved Player Experience and Greater Course Management Efficiencies appeared first on foreUP.

The key to happier golfers, a more engaged staff, and a thriving bottom line may be hiding in plain sight—or just beyond the bushes. While most operators focus on the obvious, true success often lies in an overlooked part of your operation. 

Join PGA Professional Jaime Sharp as we dive headfirst into the area of your course that remains shrouded in mystery. Together, we’ll uncover hidden efficiencies, unlock new opportunities, and reveal strategies that will change the way you think about your operation. Walk away with fresh insights and actionable takeaways that will help you elevate your course—and your bottom line.  

The post From Overlooked to Outstanding: Boosting Player Satisfaction, Staff Engagement & Revenue appeared first on foreUP.

Maintaining talent at a golf operation is difficult, to say the least. The recreation industry has the second highest employee turnover rate in the US. This adds pressure on a golf operation as a whole to remain consistent while mitigating losses. Complicated, counter intuitive software will only add to the operation’s losses due to longer new hire training ramp up times, which can result in costly employee mistakes.  

During this session, join Kris McIntire, Director of Implementation, as he explores implementing operational strategies through the utilization of the right software components that will help simplify and streamline the staff experience, leading to fewer mistakes and headaches. 

The post Keeping it Simple: New Hire Training Made Easy appeared first on foreUP.

Golf is experiencing record participation, bringing both opportunities and challenges for course operators. One of the most critical challenges is not just maintaining but continually enhancing the golfer’s experience. Prioritizing a seamless, high-quality experience at every touchpoint – from booking a tee time to the final putt – will be key to transforming today’s surge in participation into sustained, long-term growth.  

During this session, Eric Loosle, Product Manager, will explore the challenges that come with unprecedented demand, as well as the innovative solutions designed to keep golfers engaged and exceed their expectations. Discover how technology, operational strategies, and a golfer-first approach can help courses thrive in this new era.

The post Elevating the Golfer Experience: Keeping Today’s Record Numbers on the Course appeared first on foreUP.