Built as part of the foreUP Full Swing Golf Suite, the new app puts powerful functionality in the palm of every player’s hand—offering direct access to tee time bookings, statements and billing, in-app messaging, online shopping, event updates, and more. Every feature is fully integrated into foreUP’s core modules, reducing operational complexity for staff while creating a more seamless experience for players. 

Unlike one-size-fits-all apps, foreUP’s Branded Mobile App is fully configured for each course, carrying their logo, colors, and messaging—ensuring it is a true extension of the operation, not a generic third-party tool. 

“We’re thrilled to introduce our new Branded Mobile App, designed specifically for the golf community. This launch not only represents our commitment to innovation, but also our ongoing dedication to finding new ways to add value to the golf experience. By making it easier for courses to connect with, communicate with, and build loyalty among their golfers, we’re helping operators foster stronger communities. At the same time, we’re creating a greatly improved experience for golfers—whether they’re booking a tee time, making a payment, staying up to speed on the latest news and events from their course, or simply engaging with their favorite place to play. We’re excited to meet golfers where they are—on their mobile devices—and deliver a seamless, modern, and connected experience.” 
— Stacy Zak, Director of Product Management, foreUP 

Designed for modern golf operations, the app also empowers golf course teams to send push notifications that drive engagement—promoting tee time deals, tournament registration, pro shop sales, and more. Whether golfers are at the course or at home, the Branded Mobile App ensures that the course stays connected, top-of-mind, and easy to access. 

To learn more or to schedule a consultation, visit www.foreupgolf.com. 

Media Contact: 
Danyella Waddell 
Phone: 513-513-8498 
Email: dwaddell@clubessentialholdings.com

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foreUP Business Intelligence is the latest innovation in the company’s Full Swing Golf Suite, offering intuitive dashboards, automated forecasting, and department-specific analytics to help public golf courses make faster, smarter business decisions. 

“At foreUP, we closely monitor emerging trends and the transformative effects they have across the industry. That’s why I’m extremely excited about our use of AI in the Business Intelligence offering in our Full Swing Golf Suite. As we continue to move into an era shaped largely by artificial intelligence, we are innovating at a pace that provides the public golf industry with technology that benefits their operations. I’m most proud that we continue to drive innovation for our customers and their golfers,” said foreUP President Scott Strong. 

foreUP Business Intelligence includes: 

• AI-driven dashboards with performance snapshots 

• Role-based reporting tools for operators, GMs, and marketers 

• Automated alerts when business metrics fall outside of target thresholds 

• Forecasting capabilities based on historical data and trends 

• Mobile-friendly access for on-the-go decision-making 

Built directly into the foreUP platform, this tool eliminates the need for additional integrations, syncing effortlessly with the suite’s tee sheet, member billing, payments, and marketing tools. 
 
For more information about foreUP Business Intelligence, visit foreUP.com    

About foreUP

Since 2012, foreUP has delivered powerful, cloud-based software solutions built specifically for the golf industry. Trusted by over 2,300 courses nationwide, the foreUP Full Swing Golf Suite simplifies operations, drives revenue, and helps public courses deliver modern, connected golfer experiences. From tee sheets and tournaments to billing, marketing, retail, and food & beverage, foreUP replaces disconnected systems with one integrated platform—accessible anywhere, anytime. Our mission is to equip golf course operators with the tools and transparency they need to operate more efficiently, serve players better, and make smarter business decisions. 

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Cincinnati, OH (May 22,2024) – Clubessential, the leading provider of comprehensive, full-suite software solutions to private clubs and public golf courses, announced its strategic acquisition of ASB taskTracker, intuitive golf course maintenance software designed by superintendents, for superintendents.

ASB taskTracker, established in 2013, improves data collection and provides powerful insights for superintendents regarding staff efficiency, ROI of equipment versus labor, and budget variances, as well as helping to communicate, collaborate, and coordinate day-to-day operations.  It eases the burden of scheduling, job assignments, and equipment maintenance, while clearly showing how money is being utilized within each department.

“Understanding the challenges of running operations, we created the software to provide detailed and transparent insights into how labor dollars are being spent across a property,” said Jaime Sharp, founder of ASB taskTracker. “After years of steady growth, we are excited about the significant opportunity to provide our services and software across the Clubessential portfolio of private and public golf operations.”

With nearly 1,000 golf courses currently using ASB taskTracker and a million hours gained in labor efficiencies, it makes for a seamless addition to the solution portfolio for Clubessential and sister company foreUP, extending further support to course superintendents and enhancing their full-suite software offering.

“A significant factor in driving member loyalty and operational efficiency is the upkeep of the golf course, landscaping, and the numerous facilities that comprise a country club or golf course.  We are excited to add this technology to help our customers efficiently and effectively manage their grounds maintenance,” said Scott Strong, President of Clubessential and foreUP.

The ASB taskTracker acquisition further strengthens the position of parent company Clubessential Holdings as the industry leader in comprehensive technology for membership-based and patron-focused organizations.

About Clubessential

Clubessential is the leading provider of membership and club management solutions to country, golf, city, yacht, and other private clubs. With more than 20 years of smart solutioning, the award-winning Clubessential software provides the next generation of club leaders with a full suite of integrated technology and embedded payment solutions. Offering website, mobile apps, accounting, tee-times, reservations, POS, CRM, single-source payment processing, business intelligence, and other tools that enable more than 1,300 private clubs to make smart decisions and deliver exceptional member experiences, Clubessential helps build stronger clubs that recruit, engage and retain members for life.

About Clubessential Holdings LLC

Clubessential Holdings provides Software as a Service and embedded payment solutions to private clubs, public golf courses, health & fitness clubs, spas, military organizations, municipalities, and camp organizations. Across nine brands – Clubessential, ClubReady, Exerp, foreUP, Innovatise, TAC, Vermont Systems, RecDesk, and CampBrain – the company offers a variety of forward-thinking technology and services which help more than 20,000 customer sites in seventy countries across the globe attract, engage, and retain over fifty million club members and community patrons for life.

Media Contact: 
Amy Huff
Phone: 513-533-5788
Email: ahuff@clubessentialholdings.com

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Cincinnati, OH (September 28, 2022) — Clubessential Holdings, the leading provider of club membership management and payment solutions, today announced the formation of its Golf and Club Technology business unit in conjunction with its strategic acquisition of BlueGolf, the new industry standard for tournament registration, management and leaderboard software for professional, amateur, junior golf programs and public & private clubs. The new Golf and Club Technology business unit will operate under the leadership of current Clubessential president, Scott Strong.

“Our mission has always been to provide best in class solutions that help our clubs and programs recruit, engage, and retain members for life”, said Randy Eckels, CEO of Clubessential Holdings.  “I’m really excited about our ability to now offer what is rapidly becoming the preferred technology for tournament programs and golfers with the addition of BlueGolf. Ed Hughes, and his team, have dedicated the past two decades to building the premier software platform used by over 30,000 golf tournaments, most PGA Sections, leading golf associations and tours, and more than one million registrations every year. We look forward to working with Ed to rapidly expand the global footprint for the BlueGolf product offerings.”

BlueGolf’s next gen golf tournament technology serves 30,000 professional, amateur, and junior tournaments annually including global leaders in golf such as the PGA TOUR Q School and Monday Qualifiers, The PGA of Great Britain & Ireland, Northern Texas PGA, Northern California Golf Association, Brazilian Golf Confederation, US Am Tour, Junior World Golf Championship, FCG, Faldo Tour, and the Federation for International FootGolf.  From registration, planning, tournament schedules, and player messaging to real-time scoring, leaderboards, and hole locations, BlueGolf covers every aspect of tournament management. Its suite of applications for golfers includes tournament searching, course tours, scorecards, personal statistics, rankings, and more.

Already the industry leader for private club and public golf course management SaaS solutions, serving over 3,000 public and private clubs and courses through brands Clubessential and foreUP, the acquisition of BlueGolf positions Clubessential Holdings with the most complete golf course and club technology on the market.

“We considered a number of strategic options for rapidly expanding the BlueGolf business in the years ahead,” said Ed Hughes, CEO of BlueGolf. “Clubessential Holdings stood out as the right partner, with a deep understanding of the golf and club technology market, to help accelerate our growth, further support our loyal customers, and assist our team with resources, expertise, and a global distribution channel.” 

Clubessential offers a full suite of membership, club management, and payment solutions to golf, country, city, yacht, and other private clubs, delivering website, reservations, tee time, mobile app, accounting, POS, CRM, and other software solutions. foreUP specializes in cloud-based point of sale, tee sheet, billing, food and beverage, and reporting software solutions, as well as marketing and web services for public golf clubs.

You can find this press release on the Newswire and the Golf Wire.

About Clubessential Holdings, LLC

Clubessential Holdings provides Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, spas, military organizations, municipalities, and college athletic programs.

Across eight brands – Clubessential, ClubReady, Exerp, foreUP, Innovatise, PrestoSports, TAC, and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 16,000 customers attract, engage, and retain over fifteen million club members, community patrons, and sports fans for life.

 For more information, visit the Clubessential Holdings website.

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