Golf course and club marketing can be a substantial drain for golf courses. Not only does it take time and expertise to create strategic marketing plans, it takes a lot of time to learn the tools you should use to make your marketing plan effective. Add on extra time if you want to get really good at it. Who has time?

Marketing is a pain point for most golf course operators and owners, which is why we have created a professional service we call foreUP Marketing Services. Run by long time PGA member, golf marketing expert, and previous owner of two of his own golf courses, Mark Farrow runs the fMS program. He and his team consult intimately with the golf courses they work with, helping them build a strategy that meets their unique goals and circumstances.

Then, his team of golf marketing experts deploy these campaigns with skill and efficiency, driving results for golf courses and country clubs using the fMS program. Using a combination of social media optimization and consistent posting, targeted and automated email campaigns, paid advertisements, strategic content calendars, promotional strategies, website creation or management, and event marketing, they put together powerful campaigns that have proven results.

By fall of 2020, courses had gone up an average of 20% higher than 2019, compared to the increase for courses not using fMS at their facility.

For courses that already have a marketing specialist, fMS works as an ancillary resource for them, deploying campaigns they create together to allow the Marketing specialist at the course to focus on other means of driving revenue.

fMS is passionate about driving results anywhere possible, which means more than simply increasing occupancy but rather driving revenue across the whole facility. Courses using fMS have stopped relying on discounted tee times to drive occupancy, and are instead bringing in new and repeating business through organic strategies that allow the course to keep their own business rather than giving it away to third parties.

The post What is foreUP Marketing Services for golf clubs? appeared first on foreUP.

Request a demo of foreUP to see the online portal in action! Go HERE. The online customer portal from foreUP gives your customers or members the ability to manage their own information, payments, notifications, and more. They can book tee times, make payments, check their balance, view gift cards and rain checks, and update their personal details–saving you and your staff countless hours managing customer’s information manually when they call or come in to your pro shop. Take a look at foreUP’s online customer portal, today!

The post Does foreUP Do It: Online Customer Portal appeared first on foreUP.

The new tee sheet from foreUP is built for speed, flexibility, AND money making. With tools deliberately built to speed the time of your transactions and find new ways to make money on your tee sheet, the new release of the original cloud-based tee sheet has set a new standard for tee time software

The post The Redesigned foreUP Tee Sheet appeared first on foreUP.

The team at Falcon Crest Golf Club in Kuna, Idaho had their hands too full to handle marketing. When superintendent and general manager Mike Rapp met Mark Farrow and signed on with foreUP Marketing Services, they could let the fMS team handle the marketing instead. See the difference fMS made and why Mike Rapp says fMS “pays for itself.”

The post foreUP Case Study: Personalized marketing at Falcon Crest Golf Club appeared first on foreUP.

Golfers have always been able to book a tee time without making a financial commitment. No matter how valuable the spot on the tee sheet, prepayment hasn’t ever been required in the golf industry—leaving courses to hope for the best when it comes to their prime inventory. When Covid-19 forced strict guidelines for the 2020 season, requiring prepayments was a necessary change that inadvertently solved one of the most frustrating problems for golf courses: lost revenue. Is the change here to stay? Is lost revenue from missed tee times a problem of the past? One foreUP customer believes the industry is long overdue for this move toward booking accountability. Here’s how they made the change, and how Dustin Volk from Valley View golf course is going to make sure it stays that way.

The post foreUP Case Study: Recovering lost revenue with Valley View Golf appeared first on foreUP.

Former President Evan Teshima co-founded foreUP in 2012. Now, nearly a decade later, he remains an expert on all things foreUP—past, present, and future. To kick off this year’s Virtual Summit, he gave this keynote address and discussed the state of the company and the vision of foreUP for the coming months and years.

Find the rest of the Summit’s Sessions on our Youtube channel.

Subscribe to foreUP’s channel for more informational videos about golf management, software, and more.

The post foreUP Virtual Summit 2021 Keynote Speech from Former President Evan Teshima appeared first on foreUP.

Meet your trusted, smart golf course and club management software – for golfers, by golfers. With customized solutions anchored in years of golf experience that will drive your business UP. Don’t take our word for it – even golf equipment (like Cal) has something to say about foreUP. Get ready to learn more about our one-stop-shop for your course’s needs.

Subscribe to foreUP’s channel for more informational videos about golf management, software, and more.

The post foreUP Overview: Hear What Cal Has to Say About Course Management Software appeared first on foreUP.